9 Google Ads extensions to use to improve your Adwords CTR

Ad extensions play an important role in improving the performance of your search ads. It allows you to use additional information in your search ads, which gives people more reasons to click on your Ad.

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Here are some Google Ads extensions you can use for your Business campaign

Sitelinks

Image credits: SE Engine

These are additional links you want Google to show on your ad. It can take people to different pages on your site. For shopping Ads, you can use cross-sell products links to improve your CTR.

Callout Extensions

Image credits: Wordstream

These are supporting information you add to your ad about your business. It is used to promote special offers by your business like free shipping, customer service, and more.

Price Extensions

Image credits: Business 2 community

Sometimes, advertisers are reluctant to show the prices f their products or services in search ads because they are not the cheapest on the market. However, showing prices can be a lead qualifier in many cases. For example, when a prospect clicks on your ad with a price extension, it means they are ready to pay whatever for your service.

Lead extensions

Image credits: SEJ

Lead form extensions allow prospects to submit their information in a form directly in your ad.

Structured Snippets

Image credits: SEOGeek

It allows you to include some features of your product or services. works very well when used alongside the callout extensions. For a hotel Ad, you can use snippets like Free WiFi, a business center, gym, etc.

Call extensions

Image credits: Wordstream

This extension allows you to display your business telephone for direct calls.

Image extensions

Image credits: Samurai PPC

Image extensions allow advertisers to add images to their ads to grab attention and increase brand recognition

Promotion extensions

Image credits: Savvy search Marketing

It allows you to highlight promotional packages your business is running directly in your ad campaigns.

Location extensions:

Image credits: Practical Ecommerce

This allows you to add your business location directly in search ads.

Whatever your Business Goals are, there is an ad extension that suits you. Extensions are free to use, therefore use as many extensions as you can on your ads.

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Joseph Appiah-Duku

Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts. In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors. Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.