You’ve done an excellent job by driving tons of traffic to your landing page. Yet, you notice visitors are bouncing-off without taking any action on your landing page.
You realize only a few people are completing purchases, signing up for your newsletter, or completing inquiries for the services you offer.
The purpose of your landing page is to convert as many visitors as possible to leads. Hence, if your landing page is not doing that, then it’s time to follow this guide and create compelling landing pages that convert.
In this guide, we will be looking at five(5) tips to help you improve your landing page conversion rate.
What is a Landing page?
A landing page is a special webpage that is designed with a specific purpose; To convert as many visitors to leads as possible.
While you may come across different types of landing pages on the internet, most landing pages used by businesses usually have lead forms embedded to collect customers’ information in exchange for an offer.
For example, a university landing page may have lead forms that collect contacts of prospective students in exchange for an opportunity to speak to a career counselor.
How to increase your Landing page conversion rates
1. Make your headline prominent and compelling as possible
Your headline is the first thing visitors look at when they visit your landing page. Therefore, you need to make sure that your headline is bold and communicates the value or offer at first glance.
Your headline is usually a do-or-die affair!
It should be compelling enough to let visitors feel, “yes, this is why I came to this page” for you to earn a scroll and finally a conversion. Here are some tips to help in creating compelling headlines
- Hit on visitor pain points or desires: Identify what problem your customers are facing and bring them out in your headline. For example, Do you want kids one day?
- Specificity + hook: Show your big idea and how easy the process is. For example, Learn Spanish without even trying.
- Communicate your offer clearly. Your headline should be simple and short. For example, Increase your conversions in 24 hours.
2. Create a hook that supports your headline
Once your headline has caught the attention of visitors, they would like to read more about your product or service.
This is the time to hook them with how the value you are communicating in your headline is going to deliver. Visitors are usually looking out for hooks that explain the value process; that is the only way they know you can help them.
Also, your subheadings or hook should be able to throw more light or emphasize your value in the headline.
3. Remove navigations and distractions
The main aim of your landing page is to convert visitors. Nothing else!
Therefore creating a landing page with no navigation bars, and links help keep visitors focused to complete the conversion as soon as possible.
4. Use social proof to build credibility
Adding as many testimonials and reviews to your landing page will make visitors feel convinced about their decision to complete a conversion on your landing page.
Social proof instills trust in your visitors and also backs the claim you made in your headline and your hook.
Note:Adding reviews and testimonials doesn’t mean you should add generic recommendations by your customers to your landing page. For example, Great work! Thank you! Wow, etc.
Reviews and testimonials like that may come out as fake. Encourage customers to write their breakthrough messages that feel personal and show how they benefited from your product.
5. Let your Images and videos do the talking
A visually interesting landing page entices visitors to complete an action on your landing page. It clearly paints a picture of your value and brings your words to life.
Also, keep in mind that, inasmuch as you need to add visually appealing images to your landing page, you don’t have to overdo it. Always keep it clean and simple whiles communicating your message through imagery.
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