3 best digital Marketing tools for your business 2022

If you are looking for just the right tools to aid you in your digital marketing journey for your business, these are just the right tools to guide you.

Today, we will be looking at 3 of the best marketing tools you can use to enhance your marketing goals to yield great results for your business.

The first tool you would want to try is Google Analytics if you have an active and running website for your business; Google Analytics is a free marketing tool that provides statistics and analytical tools for marketing purposes. With Google Analytics you can check how many people visited your website, you can know which of your website pages are bringing you the most traffic, you can also set goals to track conversions on your website, like how many people are clicking your call-to-action and how long people are staying on your website.

Another tool you might want to consider for your business is Mailchimp. Mailchimp is the secret to all your email marketing needs. With over 12 million users, it is no wonder MailChimp is one of the top platforms used for email marketing across the world. With MailChimp you can customize your mails, have access to your audience data and insights to see which emails are bringing you the most clicks. Mail chimp also allows you to create a landing page to subscribe to new people especially if you have a newsletter. You are also able to check how many people are opening your emails and actually engaging with them through clickable links you add to the emails.

Lastly, you should consider Canva for your digital marketing journey. You can use Canva for your graphic designs for running your marketing campaigns. With Canva there are thousands of free templates you can use for your posts. From creating logos for your business to Instagram posts, Facebook posts, and even newsletters. Canva has been a lifesaver for a lot of start-ups and small businesses all around the world. Click here for some canva hacks you can use for your business.

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Joseph Appiah-Duku

Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts. In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors. Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.