Online shopping is everywhere. It has always been a big part of us for a while now. It is helping us avoid long queues at local shops and also bringing us closer to stores that are far away from us and vice versa.
However, the global pandemic gave online shopping sites and shoppers a boost. The whole “social distancing” and “lockdown” changed the narrative of shopping in Ghana. Although there are still people who visit these stores physically, a few of them are getting accustomed to the online method of shopping after several years of skepticism.
According to Kepois data, there has been a 1.2 million year-on increase in Ghanaians purchasing goods online. This brings the total value of Ghanaians shopping online to 7.78 million representing a 17% increase in 2022 alone. A total of $3.98 billion was also spent online on consumer goods during the same period, with electronic gadgets accounting for 34.17 percent of the total amount ($1.36 billion), fashion items accounting for 30.65 percent of the total amount ($1.22 billion), personal and household care, toys, food, furniture, beverages, and physical media, among other things summing up the total.
While I won’t get into specifics about the potential of online purchases in Ghana, you can read more about the report here.
Online shopping has created some sort of convenience for customers in Ghana. You can browse through the listings of items and pay for the item you want to be delivered to your doorstep without leaving home.
In today’s guide, we will go through some of the best e-commerce stores in Ghana. The list, however, is in no order.
With over nine (9) years of experience in the e-commerce space in Ghana, Jumia has established itself as one of the leading platforms to purchase goods online in Ghana.
The Jumia platform has millions of items ranging from electronics, fashion, grocery, etc. It has a mobile app that can be downloaded on Appstore and Google PlayStore that can be used for shopping.
One advantage of using Jumia is that anytime you shop, you are given a coupon to be used in your next purchase. They offer nationwide delivery and have several pick-up points at vantage places in Accra.
Jumia is 100% African and has a presence in 11 other African countries including Egypt and South Africa.
Originally started as a supermarket, Melcom has grown into one of the largest retail centers in Ghana. It has several branches all over the country.
However, it wasn’t until recently that they launched their online shopping website to help customers with fast and convenient shopping. Melcom also has one of the best customer services across all their shopping centers in the country.
At Melcom, you can find pretty much anything you want to buy ranging from electronics, furniture, mobile phones & computers, sports and fitness, and more. There is also free shipping for customers who are in Accra, Tema, and Kumasi. For all orders above GHS 50. Deliveries are within 72 hours of order confirmation.
Africakart is an e-commerce website in Ghana that improves your online shopping experience with its reliability and affordability ensuring customers are always satisfied.
At Africakart, you can get Television sets, air-conditioning sets, laptops, home appliances, groceries, etc. They also have a 3-day return policy that helps customers return items whenever they have a problem with them.
Africakart has one of the best discount sales, flash sales, promo sales, customer reward packages, and jaw-dropping reductions for shopping in Ghana.
Yet another popular online marketplace in Ghana. At Kikuu, there are a lot of items you can get directly from Chinese manufacturers here in Ghana. They have items like shoes, jewelry, beauty and hair products, electronics, baby products, etc. Items bought at Kikuu are affordable because they are directly from the manufacturers.
Max mart is an online convenience store in Ghana that focuses on bringing consumers closer to household and grocery items. Maxmart has items like baking products, frozen products, snacks, veggies & fruits, baby foods, household items, etc.
Download the Maxmart app on Google Playstore and App store to enjoy shopping on the go. Grocery items bought at Maxmart will be delivered to your doorstep.
Maxmart also has a customer loyalty reward program that gives you points on every purchase made. Accumulated points can be redeemed later in exchange for a discount on goods bought.
Ghanaians are gradually embracing online sites for buying and selling after several years of doubts. Recent data from Kepios show that there has been a $954m(31.6 percent) year-on-year increase in purchases of goods online. The highest item purchased is electronic gadgets, followed by fashion, etc.
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