Customers are changing the way they interact with businesses and vice versa. They are now empowered by the emergence of technology & digital tools to make their research even before they proceed with buying decisions.
This is gradually changing how brands market their products and services to prospective customers.
The old, invasive way of marketing is now being replaced with a more helpful and contextual approach called digital marketing which has been adopted by businesses all around the world.
To execute these digital marketing strategies for your business, you need an in-house digital marketing team or an agency to implement the said digital strategies on your behalf.
In this article, we will be exploring some digital marketing agencies in Ghana that can help you meet your digital marketing goals.
Digital marketing refers to any form of marketing that takes place on a digital platform. Social media, email marketing, PPC ads, etc.. are examples of digital marketing.
This form of marketing is effective because it helps businesses deliver the right content to the right people at the right time.
A digital marketing agency is a company that specializes in using digital channels to help other businesses grow their online presence.
Every digital marketing agency and the services they provide for clients. Here are some of the digital services provided by most digital marketing agencies:
BrandNerds is a digital and creative agency based in Accra that offers digital solutions to businesses. Some of their services include website design & development, PPC advertising, brand strategy, and more.
Brandnerds is powered by a team of specialists that assist businesses to create marketing campaigns and strategies.
Some of their services include:
Website: https://www.brandnerdsltd.com/
Paragon marketing agency is a marketing agency that installs a proven marketing system to drive predictable revenue growth for you and your business.
With over 12 years of experience, it has provided marketing solutions to top brands like Samsung, TCCL, STL Group, etc.
Paragon Growth focuses on enhancing your lead generation efforts by giving you the right tools to scale your customer acquisition efforts.
Here are some services provided by Paragon Growth Agency
Website: https://paragonmarketingagency.com/
Techhub Gh is a digital marketing agency based in Accra that provides online marketing solutions to small and medium-sized companies.
Tech hub gh offers brands the opportunity to grow their business while meeting their revenue targets by implementing proven tactics that work for them.
Whether your problem is acquiring new leads, naturing customers, or optimizing your conversion rates, TechHub Gh has got you covered.
Some of the services of tech hub gh include:
Website: www.mytechhubgh.com
Entamoty Media is a digital marketing agency that specializes in Public relations, online publications, and content marketing.
Website: www.entamoty.net
SEO Digital is an award-winning SEO marketing firm operated from Ghana and the UK by a team of digital marketers and SEO professionals who have built their expertise through the knowledge and skills acquired from international institutions.
SEO Ghana as it is mostly referred to, mainly focuses on link-building opportunities for brands to become an authority in their domain, hence boosting their search presence.
Some service of SEO digital include:
Website: https://seoghana.com/
NDH Media Consult is a digital marketing consultancy that seeks to help institutions find their targeted audience.
It has been in operation for the past five(5) years and still helping businesses boost their online presence.
Some of the services of NDH media consult include:
Website: https://ndhmediaconsult.business.site/
CliQ Africa is a digital service provider based in Ghana. The company was founded in 2013 by a group of AdWords professionals after they emerged as a finalist in the Global Google Online Marketing Challenge.
They use their knowledge and expertise to understand the complexities of any business and combine their creative and technical expertise to produce solutions to give brands a better experience in the digital world.
Services of CliqAfrica include:
Website: www.cliqafrica.com
While an in-house marketing team or a freelancer may equally implement digital strategies, hiring an agency may come at a greater benefit for your business. Here are some benefits of hiring an agency for your digital marketing.
Hiring an agency to take care of your marketing needs puts you in the position of giving much attention to other business operations that needs your urgent attention.
Because an agency will give you the assurance of fulfilling your revenue goals, you wouldn’t have to check and audit your marketing activities every minute to see that you are on the right path.
Whiles making retainer commitments to an agency may cost you a lot of money, it is far cheaper than hiring an in-house team consisting of strategists, writers, designers, and marketing specialists who will be on full-time salaries for the same job.
You also don’t bear the risk of full-time employees leaving their jobs at critical moments.
Another reason you should hire an agency is that they’re specialists as compared to in-house marketing teams that may begin by learning on the job.
Because of their vast experience in the marketing field, they are able to give a full implementation of digital marketing strategies from the beginning to the end.
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