5 Digital Marketing tools every business should be using in 2023

With just a few days left to end the year, every business is currently developing new marketing strategies to adopt in order to become successful for the business year 2023. 

Meanwhile, according to a recent study by SiriusDecisions, 67% of the customer’s journey is now online. The study confirms the significance of incorporating effective digital marketing strategies into your 2023 goals if you want your business to succeed online.

In this article, you will find five(5) digital marketing tools that make your business succeed online in 2023.

1. Lead generation: Mailmunch Popup & Opt-in forms

For businesses looking to generate quality leads in 2023, Mailmunch is just the right tool for you. 

Mailmunch is a demand generation software that helps your business capture qualified leads whiles keeping them engaged with your brand.

Some examples of opt-in forms you can create with Mailmunch include:

• Exit intent popups: A Popup form that helps you capture leads on your website. It triggers after some time when visitors try to navigate away from the website.
• Embedded popups: Embedded forms can be added anywhere on your website to collect leads.
• Scrollbox: Scrollbox triggers when visitors scroll on your website.
• Topbar: Topbar popup is a banner-like popup that appears on your webpage and is easily accessible.
• Fullscreen cover: Fullscreen cover helps you capture the attention of your customers. It takes over the visitor’s screen for some time.
• Sidebar widget: Capture leads from the left sidebar of your website.

Additionally, Mailmunch lets you perform A/B tests on popup performance, with additional analytics to track the performance of your opt-in forms.

Pricing

Mailmunch has a one-month free trial offer, $9.00 and $19.00 per month for essential and pro plans. 

Visit Mailmunch

Best Features

Lead generation is a strong business focus for every organization. Meanwhile, a recent study according to ProfitBlitz states businesses that have mature lead generation tactics generate about 133% more revenue than businesses that don’t put much effort into their lead generation tactics. 

This digital marketing toolkit has some advanced features that make your lead-generation tactics seamless. With advanced analytics and routine testing tools, you can collect, nature, and convert leads with the help of Mailmunch.

2. Email Marketing: NALO Email

With the number of emails sent in a year projected to increase in 2023, Email marketing is still one of the most profitable channels for every business.

According to DMA, for every $1 invested in email marketing, there is a $42 return from that channel alone. 

NALO Email should be your preferred choice when choosing an email platform for your business in 2023. 

The software is easy to use and comprises a drag-and-drop template builder for all your marketing campaigns. It has advanced analytics features that track the delivery and open rates to know each email campaign’s performance. 

Pricing

There are no monthly subscriptions or contact limits with NALO email; send as many emails at a very affordable rate.

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Best Features

Email marketing offers one of the best ROIs when compared to other digital marketing tactics, making it one of the sought-after digital channels.

With the NALO email service, you are able to send millions of email marketing campaigns to your customers at an affordable rate.

You also have access to hundreds of free prebuilt email templates available after you sign up. You can easily customize each of them to suit the particular campaign.

3. Data Analytics and Reporting: Google Analytics & Looker studio

With the help of advanced web analytics and data reporting tools like Google Analytics and Looker studio, all guessing games by the marketing team will halt in 2023.

Google Analytics and Looker studio (previously Google data studio) are analytics and reporting tools that let businesses monitor and present customer behavior from other data sources.

Both of these tools are free to use and a must-have for every organization that wants to succeed online. With Looker studio, you are able to combine data from other sources seamlessly for presentation purposes.

For example, you can plug data from recent Google Ads, Facebook, and Content marketing campaigns. The illustrations help you perform conversation rate optimization on campaigns.

Meanwhile, Google Analytics helps you monitor customer behavior on your website, apps, and other channels. You are able to discover the average duration customers spend on your site, the most interactive page, conversion rates, etc.

Pricing

Google Analytics and Looker studio are currently free.

Visit Google Analytics Visit Looker Studio

Best Features

By combining Google Analytics and Google looker studio for your data analytics, you are able to measure and perform convincing marketing reports for top executives.

4. Search Engine Optimization: Ahref

With search engines introducing complex algorithms and ranking factors every year, Search Engine Optimisation (SEO) is becoming difficult by the day.

Ahref is one of the best SEO and link-building tools for your business. It helps you to improve your business’s search engine rankings and performance whiles keeping you up to date with current SEO trends and standards.

Pricing

The pricing plans for Ahrefs start from $99 for lite subscriptions, $199 for standard, and $399 for advanced subscriptions.

Visit Looker Studio

Best Features

Search engine optimization can help your business increase sales with organic traffic. Here is what you can do with Ahrefs:

 1. Find top-performing keywords for your business.

 2. Quickly find broken links on your website.

 3. Find link-building opportunities for your business website.

5. Video Marketing Platform: Vimeo

Video is gradually becoming a go-to digital marketing channel. These days, businesses are using video to build awareness and increase consideration or action.

According to Benchmarkone, the number of people who watched digital video in 2020 in the US alone was 244.4 million; making video marketing one of the fastest-growing marketing trends.

Vimeo is a video marketing tool that allows you to create, edit and broadcast videos.

One of the best things about using Vimeo is that it has prebuilt video templates for your social media campaigns. You can edit videos by adding background music, clip art, and more to them.

The video marketing software allows you to also host videos and use the platform for webinars.

Pricing

The pricing plan for Vimeo is $9 Monthly for the basic subscription, $25 Monthly, and 65 Monthly for standard and advanced packages.

Visit Looker Studio

Conclusion

Although there are others tools that can help you achieve your marketing goals in 2023, the tools above have made it here because they have all been tested in our Digital marketing strategies and worked perfectly. 

The review above was conducted by an experienced digital marketing professional.

Read Next:

• How to develop a social media marketing strategy for your small business
• What is the buyer’s journey? & How it affects customer buying decisions