Arnold Baidoo, a respected pundit known for his discerning critiques, recently voiced his disappointment at the lack of acknowledgment accorded to Sonnie Badu for his monumental role in shaping the business landscape of gospel music in Ghana.
In a compelling episode of Showbiz, Arnold Baidoo didn’t mince words as he expressed his dismay regarding the gospel fraternity’s oversight in recognizing Dr. Badu’s unparalleled contribution.
With conviction, he highlighted Sonnie Badu’s pivotal role in not just creating music but changing the gospel industry’s understanding of the intricate business dynamics associated with their craft.
“Dr. Sonnie Badu deserves significant recognition as the trailblazer in integrating business elements into gospel music,” Arnold emphatically stated, emphasizing the necessity for acknowledging Badu’s instrumental role in transforming the industry’s approach to branding and growth.
Arnold shed light on the effect of Badu’s influence, pointing out the tangible impact on acclaimed artists like Joe Mettle, Diana Hamilton, MoG, and others. He emphasized how these artists have integrated branding and business into their musical endeavors, a feat made possible due to the groundwork laid by Sonnie Badu.
“When you observe the branding and business dimensions integrated into the crafts of artists like Joe Mettle, Diana Hamilton, MoG, and others, it’s evident that Sonnie Badu laid the groundwork,” He said.
He urged the gospel fraternity to truthfully acknowledge and credit Badu for enlightening them about the significance of branding and business in their musical pursuits.
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