One of your biggest challenges in marketing will most likely be coming up with fresh, relevant web content every week as you execute your content strategy. Therefore, as a business, the idea behind using content marketing should be geared towards EDUCATING, ENTERTAINING, and ELEVATING your audience.
Today we are going to share with you the three E’s that will serve as a guide for you when creating content for your social media.
Firstly, focus on content that will entertain your audience. You can do this by using funny clips, memes, games, competitions, quizzes, and virals. I will say a large percent of social media users scrolling through their phones and looking up for the next content that will make them laugh hard or put a smile on their face. If you can do this with your business, you are on your way to building a solid followership base that may eventually turn into customers.
Secondly, you can create content that will educate your followers. A lot of millennials are online searching for information to grow various aspects of their lives. If you can put together be good and useful content around your products and services it could be the starting point of growing loyal clients online.
Lastly, focus on creating content for your social media that will elevate your audience or followership. The goal is to make the lives of your followers better through solving their needs or giving them a reason to want to live and improve their lives. Inspirational and motivational content, experiences, and the use of other life-changing content are the way to go if you want to elevate your followers and get them to trust you.
Which of these E’s do you think will work best for your business? Let us know in the comment section.
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