5 ways to generate leads on social media

Social media as we know it today is helping businesses reach more customers. According to Statista, about 3.6 billion people are using social media worldwide, therefore social media becomes a perfect channel for you to attract leads when done right. But how do businesses make the most out of their social media handles in other to bring in more leads which in turn generate more customers?

A lead basically refers to any information you have that can be used to target someone who may be interested in your product/ service. A lead can be a contact number or email address.

Social media leads are generally leads that are acquired through social media platforms. Lead generation on social media is beneficial as it helps you realize those people on social media who may be interested in your products or services. This way, you may serve contents that are targeted towards them which in turn, increases your brand awareness on social media and also help them become clients over time.

Here are five (5) ways in which you can generate leads on social media;

Special offers:

No matter what category of industry your business is in, offering giveaways or freebies on social media could be rather beneficial and help you gather leads on the various platforms. By adding an entry form where people can sign on to enjoy the freebies, you are able to capture them as leads as they also enjoy their giveaways. 

Customer Testimonials: 

Customer stories on how they benefited or how your product or service has helped transform your client’s processes. Sharing Customer testimonials on social media also gives social proof of how wonderful your business is and why individuals should choose your product or service.

Paid social media ads: 

Businesses can now use social media ads to generate leads by running ads with strong call-to-action terms such as download, signup, etc. An example is Facebook leads ad. With this type of ad, businesses are able to insert an entry form to ads that they run. You can later download all the leads you’ve accumulated over the period. 

Host live chats, webinars, spaces: 

Going live on social media is an excellent approach for businesses to interact with customers, answer questions, and collect feedback. This way you are able to drive traffic to your content on social media. You can organize and use the new Spaces on Twitter to explain your products/services to your followers.

Focus on referrals: 

Planning and doing your referral campaigns right can help you generate leads on social media. This is because new leads get to learn about your product or services from a trusted source( a family or friend) and are encouraged to sign on to whatever product or service you offer.

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