How small businesses can sell products online USING some 3 POWERFUL MARKETING CHANNELS

Hello, my name is Mary, and welcome to digital marketing tutorials in 2 minutes. Today, we will look at how a small business can sell its products online USING SOME POWERFUL MARKETING CHANNELS.

Most often the advice I give to small business owners who want to increase sales online is to make thorough market research and identify where their potential customers spend most of their time. However, aside from posting your products on your social media platforms, these three marketing channels can help your small business boost sales online.

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The first channel is Google PPC:

The pay-per-click (PPC) model is used by Google Ads. With this channel, small businesses can target a certain keyword on Google and place bids on it, competing with other businesses that are also targeting the keyword. Your bids are “maximum bids,” or the most amount you’re willing to spend for an ad.

E-commerce marketing:

The practice of increasing awareness of an online store’s product offers and brand is known as eCommerce marketing. To attract visitors and encourage online transactions, eCommerce marketers might use digital content, social media platforms, search engines, and email marketing.

Email marketing:

This channel is gradually catching up as most businesses are using it primarily for lead generation. Email Marketing is cheap and It is highly effective if your goal is to directly drive sales

Have you tried any of these channels? Share with us your experience and let us know if it was effective. If you like this video, kindly subscribe, like and share this video

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Joseph Appiah-Duku

Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts. In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors. Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.