If you’re a business or a marketing manager at an organization, and you’re trying to craft a good call-to-action for your posts on all your digital platforms, this is the video for you. In order to grab eyeballs with your content on digital marketing platforms, you need to craft a good call-to-action for your content on social media and other digital platforms.
Today we are going to share with you how to craft a good Call-To-Action that will help boost your marketing campaigns
Firstly, you need to use a strong command verb to start your CTA description line: You can do this by letting your audience know exactly what you want them to do. If you want to run an e-commerce post, start your CTA with words like “buy”, “Shop”, or “order”. Use CTA words like “subscribe” or “download”. You can also use “Fill out a form for..” or “find out how” when requesting information from customers.
Secondly, you can use numbers when possible; customers respond well to seeing numbers such as pricing, discounts, promotions, and incentives. It helps them determine whether it’s worth spending on items they desperately want but probably aren’t essential to everyday life. E.g “Book today! 15% off your next visit.”
Lastly, You should give your audience a reason they should take the desired action on your post; The trick here is to let your target market know what’s in for them when they perform that action on the post. Will it help them do their jobs better, lose weight or save money?. This will tie in heavily with your value proposal or unique selling point. Eg. “Call us now to schedule your free weight loss consultation”
Which of these Call-to-Action methods do you use for your business? Let us know in the comment section.
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