Content these days is changing how small businesses interact with their customers and vice versa. As the popular saying goes “Content is king”. Customers nowadays have a lot of content options at their disposal, which makes them a bit picky in selecting which business content they want to interact with.
To grab the attention of your audience, you need to create contents that will easily get your audience involved in whatever you are doing, whether infographics, polls, quizzes, or whatever, you need to make sure your audience is following & engaging with the content, rather than creating passive videos or blog posts that your audience will only read or watch.
An interactive content is content on social media which not only grabs the attention of your viewers but forces them to engage with whatever content you post.
Here are 3 types of interactive content for your Business social media, that will help you stand out.
Poll and Quizzes:Running polls and quizzes can quickly help you discover customer pains and recommendations for your business. This way you can gather any information that will aid your business in knowing your audience purchasing preferences. A baking company can ask simple questions like how much icing customers like on their cake or other. You can use tools likeOutgrow quizmaker to make interactive quizzes for your social media posts.
Interactive Maps:Maps are also a great way for you to increase interactions on social media. Since customers wouldn’t like to read through a hefty report you made, you can use maps to show detailed geographic locations of all your clients alongside their favorite products/services from your business. This way your audiences can browse through each region and its favorite services/products, this is a form of interaction.
Interactive videos & Motion graphics:Rather than making passive videos for your audiences, you can add mouseover elements, tags or activate events when a keyboard key is pressed. You can use tools likeWirewaxto create interactive videos for your content on social media.
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