Joeboy says Social media has broken down barriers in the music industry

Joseph Akinwale, known professionally as Joeboy, is a Nigerian singer and songwriter who emphasized the transformative impact of social media on the music industry, breaking down barriers and fostering greater accessibility for artists and fans alike.

In an interview on 3FM, Joeboy underscored the profound influence of platforms like Instagram, Twitter, and TikTok in revolutionizing the way music is created, shared, and consumed.

Social media has opened up a whole new world for artists by allowing them to connect directly with their audience, social media has created a more democratic environment for artistic expression. No longer do artists have to rely solely on traditional gatekeepers to showcase their work. It’s amazing how technology has transformed the art world

Social media has been a game-changer for me and many other artists. It has allowed us to reach a global audience without necessarily relying on mainstream media, record labels, or gatekeepers. Platforms like Instagram and TikTok have become essential tools for promoting our music and engaging with fans in real-time.”

“Now all of a sudden you can just get into the industry by just posting a cover or a song of yourself singing randomly on your bed and next thing is it is getting millions of views and everybody wants to work with you and connect with you,” he explained.

“I can take a picture in front of a jet right now, I won’t say a word, and the next thing bloggers will say Joeboy has bought a jet, and people who do not know me privately will believe it, and if do not see anything they will take it as fact,” he said

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