In a recent interview with Berla Mundi on TV3, the esteemed artiste manager Lawerence Nana Asiamah Hanson publicly known as Bullgod highlighted a critical obstacle hindering the country’s music streaming landscape: the exorbitant cost of data.
Bullgod, a prominent figure in the music scene and CEO of Bullhaus Entertainment pointed out that the high cost of data prices coupled with inadequate network infrastructure stands as a significant barrier to music streaming in Ghana.
He emphasized how this issue disproportionately affects regions outside the central hub of Accra, where network connectivity often needs to improve, making music streaming inconvenient and expensive.
Speaking passionately about the challenges music enthusiasts face in various regions, Bullgod emphasized, “Nobody is sitting in Tarkwa or wherever where the network is even bad there will stream your music. Look we are in Accra and you know Accra is the hub and everybody make wild dey go find something. How many people will be streaming music?
“But out there, let’s say in the other regions if they are relaxing and they want to stream music the thing will not even stream and you’ll see nor kpa your 10 cedis worth of data is gone. Who will try that thing?”
This issue extends beyond mere inconvenience; it significantly impacts the growth and reach of Ghanaian music. Bullgod however, urged the government to intervene, emphasizing that improving affordability and accessibility to data services would profoundly benefit the music industry.
He emphasized that the majority of music streams for Ghanaian artists originate from outside the country, primarily driven by Ghanaians living in the diaspora.
“Let’s talk about the matters and these are facts. Check your streams and you’ll know all is from outside. If you check, the reason why we don’t stream our music is because data is expensive. If the artistes are genuine with their analytics, they will tell you that most of their streams are from outside. Ghanaians living in the diaspora,” he said.
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