3 ways to create a perfect Customer Avatar for your Small Business

In today’s video, we will look at three(3) ways in which we can create our perfect customer avatar for our small business. But before that, kindly hit the subscribe button to help others like you find this video.

If I may ask, who is your customer? what kind of traits do you find in your current customers have that you think made them interested in your products or services?

Well, a customer avatar according to Forbes, is a detailed profile of your ideal customer. By this, we mean your customer avatar should focus on every detail or trait about your ideal customer. It gives you an idea of who your ideal customer is to be, and what your ideal customer could be potentially looking for from your product/ Service.

Steps to create a customer Avatar for your small Business

Designing a well-functioning customer avatar can help draw a targeted customer reach for your small business which makes marketing very easy. Here are three(3) steps you can use to design a functioning customer avatar for your business.

Image credits: Flexxable

Gather personal information on your ideal customer: To know is the right fit for the product or services, you have to draw a plan stating your current customer’s name, age, work, gender, geographic location, blogs, how they spend most of their time, etc. This will help you target a group of people related to this information.

identify their goals and objectives: What are the goals and objectives of your customers? Does your business fits their goals and objectives?, What do your customers want to achieve. Eg. personal development, write a book, make sales online etc.
identify the challenges of your customer and how well your product can be beneficial for them: you should also be able to identify the challenges your customers are facing and how your product could help them along the way. you should also note that stating the challenges should focus on the kind of problems your business can solve.

That’s all for today guys. Catch us at Tech hub Gh next week as we bring you another episode on digital marketing. Don’t forget to subscribe, like, and comment. Thank you

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Joseph Appiah-Duku

Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts. In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors. Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.