3 strategies to look out for when developing your PPC Campaigns for a Small Business

Whether Google Ads, Facebook ads, or Microsoft Ads, immediately you know it’s time to start running PPC (Paid per click( campaigns for your small business, you need to come up with various strategies that will highlight your long-term goals and make your PPC campaigns efficient and effective.

Even though sometimes your goals look obvious from the beginning, you would need to look at all possible options available to help you select an effective PPC campaign strategies that will suit your small business.

PPC campaigns have been widely considered one of the most successful forms of online advertisement over the years. This is because of its ability to help businesses track and measure data on advertisement returns. Unlike SEO which requires you to be an authority to rank on Google’s first page, with PPC campaigns you can rank on Google’s first page without spending much on your niche.

Here are some strategies to use when developing efficient and effective PPC campaigns for your small business

Brand awareness Campaign strategy 

With this PPC campaign strategy, a conversion occurs when a user clicks on your Google Adwords campaign to learn more about your business, its products, or services.

The motive of this PPC campaign is to get shove customers down the sales funnel to the consideration phase, where they will get exposed to everything your company is about. Use social media PPC for this kind of campaign because there are so many options to target users’ interests and demographics.

Products & Brand Consideration strategy

This specific campaign strategy can be used to target users who are already considering making a purchase. To be successful with this kind of PPC campaign, include strong call-to-action words, also persuasive in writing your ad copy.

This is because, at this stage, customers already know what they want to buy and are likely to convert immediately they click & arrive at your landing page. Examples of such queries are: “Air Jordan 1 shoes”.

Leads strategy

This strategy works well for businesses who want to run PPC Campaigns, yet their business model doesn’t support online sales. These ads are used to collect leads to follow up with prospects later. Use leads CTA’s like Request a demo, Free trials, free consultations, etc. to persuade prospects.

Also, your landing page should be able to collect customer data in order to follow up. Kindly note that, with leads PPC campaign, you are in control of whatever idea you want to use to entice prospects to give out their information to you to start a conversion with them.

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