In today’s video, we will look at how as a small business, you can advertise your products online using Remarketing. But before that kindly hit the subscribe button to help others like you find this video.
Someone may ask, what is small business remarketing? In simple terms remarketing is a technique used in online advertising where people who have previously visited your business eCommerce websites or social media pages to check out an item are sent offers and promotional contents based on the items they previously viewed. This way you are able to remind prospective customers to continue with whatever action they were taking on your website.
Remarketing over the years has proved to be a very cost-efficient advertising technique, this is because ads are targeted towards people who have already shown interest in your product.
BestBuy, one of the world’s leading eCommerce businesses uses remarketing techniques to serve ads that target customers who still have items in their shopping cart and have not proceeded to make payment.
Tools that can help your small business set up for remarketing
Google Adwords provides businesses the opportunity to set up remarketing for your small business for free when customers run PPC campaigns on Google Ads.
Types of remarketing you can use for your business
- Standard remarketing:is the process of serving ads to past visitors who visited your eCommerce website or social media pages but didn’t convert. Standard remarketing makes it possible to serve ads related to the product they search for products on search engines (google, bing).
- Email remarketing:makes it possible to send emails to customers who dropped off when about to pay for the item they looked at. Email remarketing enables u to send the item with the checkout button for the customer to make payment directly in the mail.
- Video remarketingenables businesses to send ads to customers based on their video preferences on YouTube and other video platforms. If your video preference is making money with bitcoins, you are sent ads on how to invest in bitcoin wisely.
- Dynamic remarketing:Dynamic remarketing lets businesses send visitors ads based on their behavior on their website.
Which of these remarketing techniques do you use for your website? Which of them are u excited to use now. Don’t forget to subscribe like and share for more digital marketing content.
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