3 reasons why social media engagements is important for your Small Business

William Fortunato ||image credits: Pexels

Social media has become an integral part of the modern-day business process and as such, become a powerful tool that is helping businesses build some form of relationship with their customers. According to Statista, the average person spends about 145mins a day on social media. Social media when done right can help your small business capture the attention of social media users and in the process boost engagements. Engagement may come in the form of likes, comments, retweets, shares mentions, subscriptions, etc.

If I may ask, how often do you get feedback or comments from your posts on social media? Do your customers tag your business profile on social media when they need help with a particular product/ service you are offering? If No, then this video is just for you.

Here are some reasons why you should encourage social media engagements for your small business from your customers

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Social proof and Trust:

When potential customers visit your social media pages and see how interactive your business page is, they tend to believe that your business is viable and instill trust in them. This will serve as an endorsement and influence buying decisions. You will let potential customers get the feeling like “If Kofi had a good service, then I’m also getting a good service from X and Y company.”

Cost-effective style of marketing:

Social media engagements helps your businesses save a lot. Say you were to design fliers to about 5000 people physically, with social media, just a retweet, a share, a like, or a comment from a customer can help reach as many friends your customer has on social media. This helps your business generate more views virtually at no cost.

Social Media engagements also helps boost brand awareness for your Small Busisness:

Lastly, social media engagements can help boost your brand awareness. If a customer likes content from your profile on Facebook, a follower of his also gets to see that particular content thereby boosting your brand’s audience.

Focus on producing quality graphics & video content for your customer base and reply to as many comments as you can. This will generally help surge interactions or engagements on your small business social media networks.

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Joseph Appiah-Duku

Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts. In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors. Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.