Let’s admit it. The most common way businesses are communicating to their customers/clients these days is through content. (videos, posts, infographics, pictures, etc.) According to Hubspot, you can generate 3x more traffic for your small business when you publish about 16 posts a month for your brand. But how are you going to achieve this without a well-structured content calendar?
A content calendar is a guide that helps you structure all the upcoming contents you would like to post on your social media for your small business. This helps save time and also prevents the situation where the team is lost for ideas on what to post during a particular event. It helps you get your content organized, giving you additional time to add Any additional relevant information.
Here are 3 reasons why you should make a content calendar for your Small Business
Keeps you organized and saves time:One of the biggest headaches for content managers is the burden of not knowing what to post or when to post. With a content calendar, you are forced to plan and stay focused on your long-term content goals which help you send out effective and efficient content for your clients/customers. Using a content calendar helps you avoid multitasking and come out with big ideas for the months ahead.
You may also use tools like Planoly and Hootsuite to schedule posts ahead of time whenever you are unavailable at that period.
A content calendar encourages consistency:Having a well-structured content calendar enables you to be on your clients/customers’ radar every single time. This way they are able to know whatever is going on with your business. Posting consistently using a content calendar also helps you take customers on an intentional journey to increase their commitment to your business.
Having a content calendar enables you to plan for important moments:One of the most important reasons for drawing up a content calendar is for planning relevant events that might affect sales. For example, having a content planner can help you make arrangements for big events like Christmas, Valentine, etc. This way you will have enough time to brainstorm creative content that fits your brand. & not be in haste to put anything unworthy up when the day arrives.
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