Sad news for African content creators, especially fans of Stonebwoy and other African musicians, as Universal Music Group (UMG) will stop licensing its music library to TikTok after both companies failed to reach an agreement over several issues.
Effective today, January 31, 2024, any song under the Universal Music Group label may no longer be accessible on the widely used video-sharing platform.
Existing videos featuring UMG’s music are now at risk of being either muted or removed.
The rift between TikTok and UMG stems from their inability to strike a new deal regarding the compensation for the use of UMG’s music on the platform.
In a statement, Universal decided to pull its entire song catalog from TikTok, citing three critical issues:
According to the statement, UMG alleged that TikTok is not paying a fair value for its music and accused the platform of attempting to build a music-based business without adequately compensating artists and songwriters.
UMG further accused TikTok of bullying and intimidating them into accepting an unfavorable deal and not respecting their copyright. They highlight that TikTok contributes only about 1% to their total revenue, underscoring the minimal compensation the platform provides for its extensive music library.
In response, TikTok vehement denied UMG’s
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