-Net Transaction Value: Strong, with a variety of goods including clothing and electronics.
-Best Time for Activations: Weekends and evenings, when the market is busiest.
Kaneshie Market Complex is a vital part of markets in Ghana, with substantial transaction value across various goods. Activations work best during weekends and evenings when the market is most active.
-Historical Background: Established by Hausa Muslims returning from Brazil in the early 19th century, the area was named after their frequent use of the Portuguese phrase ‘ta bom,’ meaning ‘okay.’
-Development: The British developed this area in the early 20th century, and a nearby suburb, Adabraka, was created to alleviate population density.
-Net Transaction Value: High, focused on agricultural products and traditional crafts.
-Best Time for Activations: Weekday mornings, attracting traders and shoppers.
Kejetia Market, the largest open-air markets in Ghana, commands a significant transaction value, especially in agricultural products and traditional crafts. Activations thrive on weekday mornings when the market is bustling with activity.
-Net Transaction Value: High, driven by fresh produce, textiles, and traditional crafts.
-Best Time for Activations: Weekends and festive seasons, attracting a diverse customer base.
Makola Market, a historic trading center in Accra, generates significant transaction value from fresh produce, textiles, and traditional crafts. Activations are most successful during weekends and festive seasons when foot traffic is highest.
-Net Transaction Value: Considerable, driven by agricultural goods.
-Best Time for Activations: Market days, typically Tuesdays, Fridays, and Saturdays.
Techiman Central Market specializes in agricultural goods, sustaining a high transaction value. Activations are most successful on market days, drawing large crowds interested in fresh produce and other commodities.
-Net Transaction Value: Diverse, with a wide range of goods.
-Best Time for Activations: Weekdays, especially late afternoons and early evenings.
Tamale Central Market has a substantial transaction value with its diverse goods. Activations are most effective on weekdays, particularly in the late afternoon and early evening.
-Net Transaction Value: Notable, focusing on textiles, clothing, and traditional Kente cloth.
-Best Time for Activations: Weekends and festive seasons, with increased foot traffic.
Adum Market in Kumasi specializes in textiles, clothing, and traditional Kente cloth, contributing to a significant transaction value. Activations are most effective during weekends and festive seasons.
-Net Transaction Value: High, offering a variety of goods including clothing and electronics.
-Best Time for Activations: Weekdays, particularly in the morning and early afternoon.
Tudu Market, located in Accra, has a high transaction value with its diverse range of goods. Activations are successful during weekdays, particularly in the morning and early afternoon.
-Net Transaction Value: Significant, driven by agricultural produce.
-Best Time for Activations: Market days, often Tuesdays and Fridays.
Sunyani Central Market’s is one of the markets in Ghana with it’s transaction value driven by agricultural produce. Activations are most successful on market days, typically Tuesdays and Fridays.
– Net Transaction Value: High, with a mix of local products and crafts.
– Best Time for Activations: Weekends, attracting tourists and locals.
Adjacent to Cape Coast Castle, this market has a high transaction value with its local products and crafts. Activations are most effective during weekends, attracting both tourists and locals.
-Historical Background: Originated by northern yam-sellers, this market’s name derives from the Hausa word ‘Kasuwa,’ meaning ‘market.’
-Development: Despite the construction of a new market in 2005, many traders returned to the original site due to better commercial vehicle access.
-Historical Background: Named after the abundance of crabs (‘akoto’ in Akan) in the area. The name ‘Kotoworaba’ evolved to ‘Kotokuraba.’
-Significance: The market’s name reflects the importance of crabs to the early settlers’ livelihood.
-Net Transaction Value: Significant, specializing in unique handicrafts.
-Best Time for Activations: Traditional festivals and weekends, attract a diverse crowd.
Bolgatanga Market’s transaction value is driven by unique handicrafts. Activations are most effective during traditional festivals and weekends, attracting locals and tourists.
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