Let me start by saying; blogging is a special skill that can be done by just a few people. So if you can do this perfectly well, then like Dr.Strange, you possess a massive superpower, and you should start saving the world!… Literally.
But being able to write blogs is not all. You have to ensure people are reading whatever you are writing. Keep in mind that you are writing for people to understand them, so whatever may be the case, the article should be good and have your readers in mind.
However, your readers are not the only ones who read your blogs. Google and other search engines read your blogs too. They send their robots(spiders) to read(crawl) and understand your article so that they can send it to readers whenever they want to read it (index).
Understanding these two will help you write content that is very easy to read and understand for your readers(human-readable) and easy for web crawlers to read & understand(SEO-friendly).
In today’s guide, we will look at how to write and publish SEO-friendly and human-readable articles for your blogs. I will take you through every step of the process, from keyword research to writing your articles.
First things First: Topic Generation/ Keyword Research
First, you don’t have to write an article because it comes to your mind. You may end up writing posts nobody wants to read. It may not be because your blog isn’t good enough. It may be because the search interest in your topic is low.
Before you start writing a blog on any topic, you first have to know the keywords you want your article to rank for and how much traffic your article can generate.
A Topic is generally a keyword you want your blog to rank for when searched. This particular article has a topic on (SEO-friendly blogs) & I believe that is what brought you here.
Use tools like ahref or google to find high-quality topics with little Keyword density. Use theahrefs free keyword toolto find keywords with a KD of 0-35 at least. ahref also shows you the monthly search volume for your topic.
It’s better to chase topics/keywords with a 200-per-month search volume and be on Google SERP Page 1 rather than a 1 million PM keyword and be on the 8th page.
Writing SEO-friendly blogs article
After doing your keyword research & finding the topic you want to write on, you now have to sit down and analyze how best you can structure your blog to help the reader understand whatever you are going to say.
A simple yet effective structure for your blog post can make your article awesome and pleasant to read.
How to structure your content
- Have some introduction. Usually, use the first and second paragraphs to give a general overview of your topic.
- Body. Talk about the solutions and recommendations.
- Conclusions. End by giving a summary of your article.
PRO TIP:Find a way to include personal experience in your solutions to give the reader hope that your method works.
Distribute Headings evenly
Include and distribute subheadings evenly to give readers an understanding of what a particular section of your post entails. Use headings after every 150 words section. It will help readers scan through articles with ease.
Also, for SEO purposes, take subheadings from Google’s “People also ask” section or ahref longtail keywords with low KD. It will help you find and answer questions related to your topic.
Include images
Add images for easy readability.
Add internal & external links
Internal Links are links to pages on your website. External links are links to other websites.
Use Grammarly to check mistakes
After writing, you need to make sure that all that you’ve written is grammatically correct. Grammarly is a free tool that makes sure that you are not writing long sentences or overusing words. It makes sure your sentences sound right. (Human-readable).
Check Plagiarism
As much as possible, avoid plagiarism when writing articles. Plagiarism hurts SEO and can make Google blacklist your article from ranking in search results. Use this free plagiarism checker tool when writing posts.
Use transition words.
Transition words like however, meanwhile, firstly, in summary, etc. can help readers understand the relationships between paragraphs on your blog. It helps them scan which sentences or paragraphs follow each other.
Conclusions
A good article will rank high and bring you a lot of monthly traffic. It will also make readers stay on your page for a long time lowering your blog’s bounce rate. Here is a summary of how to increase the SEO friendliness of your blog.
- Make a keyword Research(compulsory)
- Structure your sentences.
- Include Headings and paragraphs
- Write short and readable sentences
- Check grammar & plagiarism
Allow the reader to fall in love with your solution and read everything you have to offer by keeping it simple but informative.
Creating an SEO-friendly article will surely put your blogs on the first page of Google search results. It is possible to achieve this when the right guidelines are followed.
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